Provider:
Ivy Tech Community College
Provider Description:
Course Code:
5914
Content Area:
CTE: Business, Marketing, Information Technology, Entrepreneurship
Course Delivery:
Online
Enrollment Type:
Non Continuous
Enrollment Deadline:
August 11, 2023
Course Description:
Introduces environmental analysis, marketing research, consumer behavior, segmenting, targeting, positioning, branding, product management, price strategy, supply chain management, integrated marketing communications, and market analytics and control. Develop a basic marketing plan.
Credit:
3
Credit Type:
Dual Enrollment
NCAA Approved:
Yes
Contact:
Andrea McDole
(812) 265-2580 ext. 4145
Cost:
$561.21 (Prices are subject to change based on the approved Ivy Tech course fee costs.)
Indiana Course Title:
MKTG 101 Principles of Marketing
Interested in this course? Click here to search for the contact person in your corporation and school.